Fat face!
After reading innovations in typography, there was a wealthy amount of bolder typefaces, founders started designing and casting fatter alphabets. The fatter and bolder typeface did draw me in to look at the window right away, though I do think the curve is unnecessary since it's curving to an imaginary line. Even though the "title" is their LOGO" it should have been the same size and weight as ANTIQUES. So this is not all about critiquing, I was actually admiring how the typeface gave such an identity to the store, with the light shining at it giving it an eerie and mysterious vibe, providing your mind with supernatural thoughts.