Fleurons and Ornaments

Even though Taco Bus' ornament is a bit irrelevant to their branding, it caught my eye to my classmate's presentation on Rococo, Fleurons, and Ornaments. This logo reflects a bit of rococo, yet keeping a more modern aspect to it. Most times ornaments and fleurons serve a purpose, yet this one is questionable. It leads the eye away from the business' name, and usually it is seen to be used as visual punctuation. This was added to the collection due to the fact that the fleuron uses curls and sharp "leaves" to duplicate the fleurons in the Gutenberg Bible.